Analysis of Digipak

A digipak is a type of CD packaging that is made out of card stock or heavy paper. Digipaks can flip open and have three parts, a front, a back and the center, just like a book.

An example of a digipak is the cover for R&B/Pop artist Rihanna's 'Loud' album.

Rihanna is a huge R&B/Pop artist and is known for her individual style and fashion sense, which has lead to her being a fashion designer.

• Polysemic nature of Rihanna's digipak is due to the imagery consisting of the colour Red; Red is known to represent love, passion, desire as well as blood, power, strength and  energy, this could mean that this album is her 'speaking out' album, in which she has created 100% by herself and is speaking out loudly.

• She isn't looking into the camera which is unconventional because usually the artist would be looking at the camera. This may mean that she is lost into her music (thoughts) or that because she has released albums in the past, however this is her personal album in which she wrote for herself and her label had no says in the making process.

• She is surrounded by roses and is laying in them which could mean that she is beautiful but should be handled with care, just like with roses because they have thorns.

R'n'B group Boyz II Men and their album 'CooleyHighHarmony' is another example of a digipak.

• The groups name is Boys II Men, which in itself suggest their transformation to boys onto men. 

• The front cover shows them wearing soccer caps which suggest that they are in high school, but in this case, they are just in the learning stage of the 'harmonising', which means they have a way to go until they can become even better as a group and artists.

• There is nothing in the background of any of the images, which could mean that this album is just about their growth and no one else, due to some album covers having other individuals or objects.

English rapper Tinie Tempah and his debut album 'Disc-Overy' is another example of a digipak.

• He has a image of the city in his hand. This could be a reference that after this album is released he is going to own the city of London.

• The background of the digipak is the galaxy. This could mean that his sound is out of this world and his style is something you've never heard before.

• The name the album is Disc-Overy and if you put it together that is Discovery. This could mean that he is discovery his sound and he is showing that on this 'Disc'.

• The triangle shape is constantly seen through the digipak. This could represent his past present and future because some people use the three sides of the triangle as different meanings, e.g. for Christians, the father, son and the holy spirit.