Location List

I Because we have daily access to our school, we thought that having a more secondary/high school scenery would be more easier to accomplish.
So in some of our scenes we are going to have hallways, classroom based conversations, etc.

In our school we have a common room where there are seats and a lot of students tend to hang out on their breaks. I felt this would be a great location, for our scene in which the guy is hanging out with his friends, but thinking about his girlfriend.

Just using the school seem a bit dull, so I thought that maybe a restaurant type based scene would be good as well, because teens then to go to restaurants such as McDonald's a lot to eat and hangout.

We then use the town because it had a beautiful scenery and had quite a few attractions to use, e.g. The clock/bell tower that had been there for approximately 3-6 decades.

Prop List

Filming - IPhone

Male Clothing - Casual winter coat

               Blue Jeans

               Earphones

                              Casual Trainers       

 

Girl Clothing - Casual jeans/tights

                         Sweater or coat

                         Casual Trainers
                         Hand Bag

Representation

The character representation will allow the audience to have a better insight to what the character is like. For the music video to be conventional to its genre, the representation of the characters has to meet the aspects of the genre and the expectations of the audience.

In music videos the male character is either represented as the villain or the victim. In modern videos however female characters tend to now have a more explicit type of representation, or have a crazy type of personality, e.g. Miley Cyrus has the more sexual representation, whilst Nicki Minaj had the crazy type, but now she is having a sexual representation as well, for example her music video for 'Anaconda'.

In the past  Chris Brown and Rihanna have had a problematic history. A few years back he was put on probation for domestic violence towards Rihanna and she put up a restraining order against him.
But at the time of this video, which was after the altercation, they seem to be back together and due to all the media and possibly close friends telling them it's a bad idea they decided to create a song saying that their relationship is 'Nobody's Business'.

How I'm Going to Represent The Characters Despite Their Past

Character ID

Despite their past, I'm going to represent the female character as a stereotypical female who is in love and won't listen to anyone who doesn't approve of her and her boyfriend, even if it means losing some friends.

Character ID

The male character is going to be a hard headed character who has a more masculine type personality, but when it comes to his girlfriend, he has a soft spot and will do anything to make her happy and tries his best to think more of her rather than himself, even though he may be a bit to self involved, e.g. watching himself in the mirror.

Equipment List

For our video, we are going to need a variety of equipment for the filming stages and editing stages.

For Pre-Production filming we are going to need:

• Digital Camera, preferably High Definition (FlipCam or iPhone)

•  Laptop
• Earphones/Headphones
• Mobile Phone
• Tripod

For the Post Production editing process, we are going to need:

• Digital camera with recording
• Laptop/Computer for editing process

This is an amateur video so we won't have the expensive essentials, e.g. like a ring camera to show the video in a clear high quality and we don't have a budget to have more equipment than what we already have. 

When creating the groups digipak, I used Photoshop in order to add all the effects in which would be needed an orchestrate all the images to together so they could look one.

Mise En Scene

Mise en scene is the setting, body language/facial expression, probs and light.
Our video is going to be set in a variety of places.
Firstly, we will be using our school hallways, where the couples will be getting watched by people who don't agree with their relationship.

Secondly, we will be using a cafe, restaurant type destination, where the female will be hanging out with her friends, but will be thinking about her boyfriend, even though her friends disapprove.

Thirdly, we will be using a room, where the girl will be on her digital device looking at pictures of her boyfriend.

Permission Letter

COPYRIGHT PERMISSION LETTER

In order to get copy right permission to use the sing in which I have chosen to create a video for, I has to get in contact with the artists record label. The song in which my group and I choose is 'Nobody's Business' by Rihanna Featuring Chris Brown and due to Rihanna being signed to Def Jam Recordings, who's parent company is Universal Music Group; meaning I had to get in contact with Universals Publishing department, which published all the songs.

Here it shows that I had to enter the song in which I was going to be using and also enter the company, which in this case is my school, and also the companies address so that they can possibly send an letter.

In this picture it shows me writing a letter and entering my details to Universal saying I would like their permission to create a video for my A2 media class project.

Dear Copyright Holder,

I am A-Level students and I am  writing to request your permission to use one of the latest tracks by Rihanna which features Chris Brown.  The track we wish to use is Nobody's Business.

With your permission, this task would be used in my current A-Level Media Studies project, which involves creating a music video to a popular music track, as well as producing an album and a magazine advert for the artist.

If you give me your permission, this track would ONLY be used in an educational context and be viewed by the media class I'm in, our teacher and the OCR exam board moderator.  It would not be released to a large audience.

The artist and your company would of course be fully recognised throughout pre-production and the final video itself.  A copyright notice with wording supplied by you can be included in the records of the project.  If this is required, please send full details.

I really look forward to hearing from you,

Regards,

Dwayne Grossett

Target Audience & Classifications

Before a video is filmed, we have to ensure that the contents within the video will be suitable for our target audience. The classifications have to be brought into consideration when choosing a target audience because we want to ensure that the product is suitable for our specific target audience and not having contents that is unsuitable or too explicit to the viewers.

Film Age Classifications:

U - Suitable for all














PG - Parental guidance



12A - Suitable for 12 year olds and older, with the supervision of parents/guardian



15 - Suitable for 15 year olds and older



16 - Suitable for 16 year olds and older


18 - Suitable for adults only

Rated R - Licensed adults

Concluding Target Audience

When I carried out my survey trying to identify who my target audience were going to be. After the questionnaire was carried out and the results were collected; the results showed that my target audience were people between the ages of "16 to 25 years of age".

Questionnaire Analysis

Firstly, i had to find out my target audience. So to do this I asked what their age was; Approximately 83% of the people who were doing the questionnaire were between the ages of 16-25, meaning that was the age of my target audience.



















I asked my target audience what their favorite channel was and a majority choose MTV Base. Due to the audience choosing 'MTV Base' which is an R'n'B, Hip Hop, Urban, Reggae and Soul music channel. This choosing of the music channel will allow me to tell what kind of music my audience are interested in. The music channel with the lowest choosing was 'Kerrang', which is a rock music channel, so this supported the choice of me not choosing a rock song to create a video for. The song with the second most votes was '4Music' which plays the same type of music as MTV Base, which yet again would contribute with the choosing of a music video.

I then asked my audience what they preferred for a music video, either performance, narrative or concept based. Approximately half of my audience choose Narrative based, this meant that my audience liked a video which told the story for the lyrics, e.g. if a artist was singing about how missed his/her childhood, then the music video would show the artist having flashbacks of their childhood. This then meant that my music video was going to have to be narrative based and that the song I previously choose should be able to have appropriate lyrics to link the video to.

I asked the audience if they preferred a music video to be serious or be funny. 35% of my audience said they preferred videos to be serious, whilst the other 65% said they would like the video to be funny. Although my audience said this, the video that I create will not be 100% funny because it has to tell a story and I will be trying to keep my audience interested and not just find the video funny but also get the idea behind it. 

I then asked my audience, if they emotion was meant to be shown in a music video, what would they prefer to see: 

• Happiness
• Sadness
• Anger
• Other 

The majority of my audience said that they would rather see happiness in a music video rather than the rest of emotions that were mentioned.

I asked the audience what their favourite genre was out of:

• R'n'B
• Rap
• Pop
• Indie
• Hip Hop
• Rock
• Teen Pop
• Gospel

Most of the audience choose R'n'B, meaning that my choice to choose a R'n'B type video would suit my audience.

I then asked my audience what do they use to view music videos, whether they used Youtube, Music Channels, Vevo, or other sources. As suspected most of the audience said they use Youtube to view videos; this meant it would be more easier for me because due to me having a Youtube account, i could easily upload my music video after it has been edited and finished. 

I asked how often do they normally watch music videos. The majority of the responses (52%) said they watch music videos everyday, whilst 31.25% said they watch videos every week and a small percent (4%) said that they never watch music videos.

I asked whether they enjoyed music with SFX (special effects). 35% of the audience said they didn't enjoy music with special effects but 65% however said they did enjoy SFX; this meant that in my music video I'm going to include special effects but due to the high number of people that don't enjoy it, I'm going to ensure that I don't include too much special effects.

Three Music Video Analysis

Song Selection & Annotated Lyrics

'Nobody's Business' by Rihanna Feat. Chris Brown was the song that was chosen to be performed by my group. We choose this song because it would be simpler for us to come up with an idea for the song's music video because due to the song not having a video itself, this would make it easier for us not to copy the concept of the video in any way.

Annotated Notes

For each scene I have annotated what I feel is going to happen by using the lyrics, so that not only does the video represent the lyrics, but it also goes with the scene so it makes sense to the audience.

Andrew Goodwin Theory of How To Analyse Music Videos

The Andrew Goodwin is a music video analysis who wrote 'Dancing in the Distraction Factory' in 1992.

Goodwin identified six key aspects the audience should look for when analysing a music video.

These six aspects are:

1 - Music videos demonstrate genre characteristics (e.g. stage performance in rick videos, dance routine).
For example: A video of a stage performance is typical for a rock genre video, a dance routine for a Pop band and luxurious cars, large groups or a lot of women are in rap videos.
Music videos can also link to film genres, which is known as Intertextuality. For example, rock/pop songs tend to be used in teen movies.


2 - There is a relationship between lyrics and visuals. (Linked to #3 example)
3 - There is a relationship between music and visuals.

For example, either illustrative, amplifying or contradicting; this can be seen in 'Whatever You Like' by T.I.

4 - The demands of the record label will include the need for lots of close ups of the artists and across their work (a visual style).
An example of a visual style could be Justin Bieber as he has been in the media a lot, due to his run ins with the law and his change from a teenage singer to an adult.

5 - There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
The notion of looking includes men or women being portrayed in a seductive way or if there is eye contact being made with the camera. The notion of looking can be referenced by the use of props.
Voyeurism is used to sell the artist's music through sex appeals; a recent example of this is of course Miley Cyrus. In today's age voyeurism is angle shown form one side of gender, and that gender is females.

6 - There is often intertextuality reference ( to films, TV Programmes, often music videos, etc).

A good example would be Destiny's Child doing 'Independent Women' referencing Charlie Angels or Beyonce  doing 'Listen' referencing her role in the film 'Dream Girls'.