Questionnaire Analysis

Firstly, i had to find out my target audience. So to do this I asked what their age was; Approximately 83% of the people who were doing the questionnaire were between the ages of 16-25, meaning that was the age of my target audience.



















I asked my target audience what their favorite channel was and a majority choose MTV Base. Due to the audience choosing 'MTV Base' which is an R'n'B, Hip Hop, Urban, Reggae and Soul music channel. This choosing of the music channel will allow me to tell what kind of music my audience are interested in. The music channel with the lowest choosing was 'Kerrang', which is a rock music channel, so this supported the choice of me not choosing a rock song to create a video for. The song with the second most votes was '4Music' which plays the same type of music as MTV Base, which yet again would contribute with the choosing of a music video.

I then asked my audience what they preferred for a music video, either performance, narrative or concept based. Approximately half of my audience choose Narrative based, this meant that my audience liked a video which told the story for the lyrics, e.g. if a artist was singing about how missed his/her childhood, then the music video would show the artist having flashbacks of their childhood. This then meant that my music video was going to have to be narrative based and that the song I previously choose should be able to have appropriate lyrics to link the video to.

I asked the audience if they preferred a music video to be serious or be funny. 35% of my audience said they preferred videos to be serious, whilst the other 65% said they would like the video to be funny. Although my audience said this, the video that I create will not be 100% funny because it has to tell a story and I will be trying to keep my audience interested and not just find the video funny but also get the idea behind it. 

I then asked my audience, if they emotion was meant to be shown in a music video, what would they prefer to see: 

• Happiness
• Sadness
• Anger
• Other 

The majority of my audience said that they would rather see happiness in a music video rather than the rest of emotions that were mentioned.

I asked the audience what their favourite genre was out of:

• R'n'B
• Rap
• Pop
• Indie
• Hip Hop
• Rock
• Teen Pop
• Gospel

Most of the audience choose R'n'B, meaning that my choice to choose a R'n'B type video would suit my audience.

I then asked my audience what do they use to view music videos, whether they used Youtube, Music Channels, Vevo, or other sources. As suspected most of the audience said they use Youtube to view videos; this meant it would be more easier for me because due to me having a Youtube account, i could easily upload my music video after it has been edited and finished. 

I asked how often do they normally watch music videos. The majority of the responses (52%) said they watch music videos everyday, whilst 31.25% said they watch videos every week and a small percent (4%) said that they never watch music videos.

I asked whether they enjoyed music with SFX (special effects). 35% of the audience said they didn't enjoy music with special effects but 65% however said they did enjoy SFX; this meant that in my music video I'm going to include special effects but due to the high number of people that don't enjoy it, I'm going to ensure that I don't include too much special effects.