Target Audience & Classifications

Before a video is filmed, we have to ensure that the contents within the video will be suitable for our target audience. The classifications have to be brought into consideration when choosing a target audience because we want to ensure that the product is suitable for our specific target audience and not having contents that is unsuitable or too explicit to the viewers.

Film Age Classifications:

U - Suitable for all














PG - Parental guidance



12A - Suitable for 12 year olds and older, with the supervision of parents/guardian



15 - Suitable for 15 year olds and older



16 - Suitable for 16 year olds and older


18 - Suitable for adults only

Rated R - Licensed adults

Concluding Target Audience

When I carried out my survey trying to identify who my target audience were going to be. After the questionnaire was carried out and the results were collected; the results showed that my target audience were people between the ages of "16 to 25 years of age".