Three Main Categories for A Music Video

There are three types of music videos that are made within the music industry. These three videos are:

• Narrative Based Videos
• Concept Based Videos
• Performance Based Videos

Narrative Based Videos

A narrative based video normally tends to have a story line and throughout the video the story line is followed. The video normally has a protagonist normally played by the artists themselves & the characters are mute, with a few words in some scenes, in order for the audience to focus on the song.
A good example of this is P.Diddy 'Bad Boy For Life' where it shows the artists being the new outcast of the neighbourhood, who is a rapper and turns the neighbourhood into a party hot spot, but then at the end a rock group moves in, with Diddy saying ' damn! there goes the neighbourhood', the same attitude everyone had towards him when he first moved into the neighbourhood.

Concept Based

A concept based video is a video that is stylised to be based around a single concept/idea. These videos tend to use a particular filming and editing technique. A concept video normally doesn't fit to with the video, but still has a story behind it. The videos unique editing normally makes the video sell because it has an unusual video something that the audience haven't seen before.

A good example is Red Hot Chili Peppers 'Californication'. In the video the band uses a game-like video, which shows each band member being a game character.


Performance Based Videos

Performance based videos normally have a band or artist performing a song. These songs are normally performed at a concert/gig or simply just in the studio.
Performance based videos normally have bands such as Linkin Park, Queen, ABBA, etc.
A good example is Jay Z Ft. Linkin Park 'Encore', which shows them doing a live performance, but also has edits.