The Early Years
Amazingly, music videos have been around since the 1920s. Many jazz musicians, such as Bessie Smith, made short films to assist popular songs.
Since then there has been trademark music videos, such as: Bob Dylan - Don't Look Back (1965) which was credited as the first modern music video, Queen - Bohemian Rhapsody (1975).
In 1970 the tv recording industries discovered TV shows as a great opportunity to promote their artists.
(Bob Dylan - Don't Look Back)
(Queen - Bohemian Rhapsody)
(Queen - Bohemian Rhapsody)
Camerawork - with any video, how the camera is being used and how the images are being sequenced will have a great amount of impact upon meaning of the video itself.
The close-up does dominate, as in most TV partly because the size of the screen and because of the desire to create a sense of intimacy for the viewer.
Editing - Fast cut montage is probably most used form of editing associated with the music promo, rendering many of the images impossible to grasp on first viewing thus ensuring multiple viewings.
Lighting - Some music videos are black and white which help highlight a particular mood and some videos have artificial lighting which put the artist(s) in an enhanced look.
Sound - Sound is mostly the vocals from the artist(s) but sometimes the producers let the artist or other people involved in the video say something, for example, a crowd in the song saying the words out loud while the music stops playing.
Props - Props are important in helping to add to the scene and creating significance on a particular object or simply people.
Mise en Scene - Mise en scene's put importance on the representation of things. For example, The Game Feat. Lil Wayne 'My Life', where they use the cemetery to reflect on the message of the song. The mise en scene shows them walking through the cemetery as people seem to disappear in an instant, which shows how frequently people are dying in his life.
The Game Ft. Lil Wayne - My Life (www.youtube.com/watch?v=udxZ9zkDzpo)
Lighting - Some music videos are black and white which help highlight a particular mood and some videos have artificial lighting which put the artist(s) in an enhanced look.
Sound - Sound is mostly the vocals from the artist(s) but sometimes the producers let the artist or other people involved in the video say something, for example, a crowd in the song saying the words out loud while the music stops playing.
Props - Props are important in helping to add to the scene and creating significance on a particular object or simply people.
Mise en Scene - Mise en scene's put importance on the representation of things. For example, The Game Feat. Lil Wayne 'My Life', where they use the cemetery to reflect on the message of the song. The mise en scene shows them walking through the cemetery as people seem to disappear in an instant, which shows how frequently people are dying in his life.
The Game Ft. Lil Wayne - My Life (www.youtube.com/watch?v=udxZ9zkDzpo)
No comments:
Post a Comment