Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

Keeping the styling behind both projects was important because it represented the style behind the artist, therefore this would ensure that the target audience would realise that the product was from that artist and without any confusion, thereby this is known as a 'Brand Identity'. Therefore I feel this was effective because combining the media products mean that the artists target audience would recognise the artists work.

A prime example of this would be English Grime Group: Boy Better Know or simply BBK.

As you can see their albums/mixtape all have a similar type of font style and this would allow their target audience to recognise the groups work.

In order to crate a brand identity, my group and I ensured that certain aspects were included within the digipak, music video and the magazine/digipak advert. So these aspects were things such as the colors in which were going to be added in each product, so that was blue and red; these colours can be seen on the digipak, the music video via clothes and the advert.

 

Record label name
I ensured that the name of the record label appeared on the digipak in which I created for our group on the back of the digipak. Doing this allowed the audience to see that they have been produced by the same company. This is also effective because when searching for an artist, the audience tends to start by looking at the record label that represents the artist. So keeping the record label on all the media products meant that if any of the products are purchased, then the audience will simply just look on the record label website to see if there is any new projects out by that artist.

Location
The video is set outdoors, but its at places in which you'd expect to see couples hang out, e.g. cafe, park, library, lake, etc. This I felt corresponded with the clouds that are on the digipak because the clouds are shaped in the shape of love hearts. This is a continual theme that I personally felt I wanted to be on the products to ensure that it is clear that they are related. Therefore if the audience was meant to see that specific cloud pattern on an product, the first idea that would appear in their head is that that product is from Rihanna.

Fonts
I felt that the artists font should be equivalent to the products logo because the artist is as much as a selling point as the product. Saying this I ensured that the artist name is in a big font just like the name of the product, This was because I wanted the audience to feel that all of the products were consistent, For example, if they see the digipak in a shop somewhere, they may have recognised it from a magazine or even on online advert.

Colour Scheme

When planning our projects, we had the idea to have a similar colour scheme throughout the video, digipak and the advertisement for the product. The main colours were blue, white and black, which stereotypical when you think of RnB based projects.

Doing this helps the audience recognise that the projects are all RnB based, therefore if they aren't apart of the target audience they will be aware. I also felt that this would allowed the audience to see the consistency throughout and hopefully convince them to purchase our product or watch the video.

Lighting

When it concerns the RnB genre within music, you expect to have either special effects or to have a colourful scenery.Therefore we ensured that we did just that by adding the traditional blue, red and white colours into the video and I felt that this helps to convey the favoured romance and love meaning to the audience.

Digipak
The digipak had influence from the Nas album 'Illmatic' where he had a young Nas on the album cover, so I thought that I'd add too kids in love who would represent both Rihanna and Chris Brown, therefore it would have an effect on the audience.

The CD's digipak was closely linked to the music video because the front cover on the digipak represented love and it also had the Compton, LA background due to both the artists bad boy/bad girl nature. The inside of the digipak had clouds in the shapes of hearts, which to many can have a polysemic meaning and we added the traditional blue to the digipak to relate to the narrative of the music video.
The use of the two little kids on the front cover looking like they are going to get married is yet again to represent the sense of love. When the audience sees this it will then attract them straight away because this will allow them to know that the products is going to be RnB related because if it was a rock album you would stereotypically expect a dark/horrific theme. Saying this it would therefore inform those who are not the target audience to realise what kind of product it is.

The digipak and the digipak advert had influence from the Rihanna 'Loud' digipak. For that specific digipak she had roses which represent love, so I thought that I would make it a bit more clearer rather than having a polysemic meaning, so I created a clouding background that would represent the love between the characters. The Compton background was influenced from the Chris Brown music video 'Don't Think They Know'. In this video you see Chris in a more stereotypical rap video with the large groups and Gangster sides of Los Angeles, where you also see Chris wearing the notorious LA gang colours, the Crips (Blue) and the Bloods (Red).