Reflection

Storyboard

The storyboard was only used as a template to help with the filming process. It help us with the shooting of the video and how to edit each scene and how long the transitions would be. However due to complications with the story board, we had to create a new one all over again and thereby messing up the transitions, so this meant that certain scenes were too long and thereby had to be chopped & cut, messing up the lip syncing in the process.

Digipak

For the Digipak we used Photoshop, which is a editing software for photos. Due to my knowledge of using Photoshop prior, I was able to make the digipak look more professional. However I only had a slight knowledge so that meant that I had to watch tutorial videos, which meant that it took a longer time to complete the digipak.

Filming

We had to re-film some scenes because the lip syncing wasn't correlating with the song. Due to this it meant that a lot of time was consume and due to our media group only having one tripad, we had to wait on the other groups to finish up their filming, thereby yet again costing more time.

Editing

For our planning, we originally planned on using Sony Vegas, however we had to purchase that software so we had to use what was available which was Windows Movie Maker. Even though Windows Movie Maker created the video and met most of the target audiences needs, I personally felt that if Sony Vegas was available to us it would have allowed us to add more effects and have better transitions.

Focus Group

With our focus group, it was very easy when finding our target audience because our target audience were 16-25 year olds and due to us being in a secondary school, it was very easy for us to locate them and gain the best feedback. First we asked a few questions online, then we gathered these people and gain feedback for our final music video.

Final Video

For the final video we had to do quite a few re-filming to ensure that it was up to the expectations of the target audience. Due to this we then had two music video drafts for the audience to see what we did and how the final video is much better than the first ideas in which we had and how the reviews and feedbacks in which they gave in the questionnaires and the focus group allowed us to create something good.